Palm Beach is located in the Noord area, also known as "the strip" or the "hi-rise area" of Aruba!

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Busiest beach as all the hi-rise hotels line the beach here

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You can rent chairs/umbrellas by both MooMba Beach Bar and Bugaloe Beach Bar, among others

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Not good for snorkeling IMO unless further south with less people, south of St Regis.

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Pro Tip:

If driving, you can either park on the east side of street across from Hilton and RIU, south from LOLA/Craft & take the path that is labeled to De Palm Pier (between the RIU Palace and the Hilton).  Or you can park next to the Radisson Blu by the white wall or in Moomba parking lot!  All free!

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You can walk through any hotel (except RIU and Barcelo) to get to the beach!

 

You cannot use hotel pool/chairs/beach chairs if you are not a hotel guest

 

TONS of bars and restaurants to hang out at on the beach side and the street side. 

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PRO TIP:

Watch my Aruba Walking Videos to familiarize yourself!

 

Lots of action and awesome people watching

 

Lots of water sport options on this beach.  Great spot to paddle board, water is calm!

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My 2 favorite beach bars are Bugaloe Beach Bar & Grill and Moomba Beach!  Perfect for sunset cocktails before dinner or late afternoon into evening after the beach.  Beach attire is totally acceptable!

 

Both places also serve breakfast, lunch and dinner!  MooMba has a great $16 breakfast buffet.

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Bugaloe has live music almost every night, and a live band Tuesday, Friday & Sunday nights.
Moomba has a killer live band on Sunday nights and is THE place to be!

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Pelican Pier/Pelican Nest is another option, I think it's a little less lively and more up scale.  Good seafood menu!  Open for lunch and dinner.

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Great sunset views from everywhere!!